Roth Home opens new Portland office amid summer heat

Roth Home opened a new Portland office as Oregon braces for more summer heat, aiming to speed service for homeowners who need cooling, plumbing and electrical help. The company says the move supports 24/7 booking, weekend pricing without extra charges and faster response times across the metro area.

Why it matters: - Portland heat can turn home service from routine maintenance into a safety issue, especially for older adults and people without backup cooling. - A local office can shorten response times when air conditioning fails during extreme temperatures. - Roth Home is pairing the expansion with no extra charge for weekend work, which matters when breakdowns do not wait for weekdays.

What happened: - Roth Home opened a new office at 15350 S.W. Sequoia Parkway, Suite 105, in Portland. - The Oregon home services company was founded in 1976 and is in its 50th year. - The Portland location brings heating and cooling, indoor air quality, plumbing, drain and sewer, electrical, generator and garage door services closer to customers. - Technicians will begin their day nearer to Portland homeowners who need service.

The details: - Portland reached 94 degrees on June 14, breaking a daily record set in 1988, according to the National Weather Service. - Portland hit a record 116 degrees during the 2021 heat dome. - Roth Home operates seven days a week and offers 24/7 service booking. - Urgent calls get immediate intake and triage, communication about next steps and scheduling for the earliest available dispatch window. - The company does not charge extra for weekend service. - Jason Hansen, a comfort advisor at Roth Home, said the Portland team was created so help is closer when a cooling system fails on the hottest day of the year. - Hansen also said the price of the work is the same whether the call comes in on a Tuesday or a Saturday. - Roth Home urged homeowners to service cooling systems before peak heat to spot issues such as a failing capacitor or refrigerant leak. - Roth Home advised residents to watch for weak airflow, warm air from vents or equipment that runs continuously without cooling the home. - Roth Home recommended replacing dirty air filters and keeping cooling systems well sealed to help indoor air quality during wildfire smoke. - Roth Home also urged residents to stay hydrated, check on vulnerable neighbors and use Multnomah County's 311 line or cooling-resources map when needed.

Between the lines: - The Portland opening signals that extreme heat is now a standing business concern, not a rare weather event. - Roth Home is also reinforcing a repair-first pitch by focusing on extending existing equipment life before recommending replacement. - The company is using the office opening to strengthen local visibility while tying the move to public-safety messaging and seasonal urgency. - Roth Home is also leaning on community sponsorships to reinforce its Oregon footprint.

What's next: - The new Portland office should support faster summer response across the metro area. - Roth Home is the exclusive HVAC and plumbing sponsor of the 2026 NW Natural Street of Dreams, which runs through August 23 at Serres Farms in Oregon City. - Roth Home continues its annual sponsorship of the Canby Rodeo, presented by the Clackamas County Fair, August 18-22. - Homeowners can reach the Portland team at (971) 264-0520 or online.

The bottom line: - Roth Home is betting that heat, speed and local coverage will drive demand for home services as Portland enters another hot summer.